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Hello, entrepreneurs! Lots to unpack this week

• Podcast: Find your ideal work in crypto & blockchain - Luke Kim & Dean Patrick

• Biz Hack: Five full-proof ways to extract the most value from your content 

• Biz Essentials: Your 9-5 is dying. What is next?

• Save the Date: Only 4 weeks left to get your hands on the OOO Summit tickets for owners, operators, and outliers

  But first, a tour of the headlines…

Weekly Catchups

News | Industry Insights | Trends

•  💰️ The Result Is Out

  The results are in for Sam Altman's much-anticipated basic-income study, one of the largest of its kind. The experiment gave low-income participants $1,000 a month for three years, no strings attached. Overall spending increased, but most of the extra cash went to food and rent.

• 🔍️ Search Engine Battles

  OpenAI is launching a test version of its long-awaited search engine, which it says will cite sources of information including news from business partners such as WSJ parent News Corp and the Atlantic magazine. 

• 📊 $40 Billion

  The amount Visa prevented in fraudulent activity from October 2022 to September 2023. The payment gateway is using AI and machine learning to counter fraud, James Mirfin, global head of risk and identity solutions at Visa, told CNBC.

Biz Hacks

Strategies | Tools | Marketing Tips

Zero-Waste Marketing: Five Full Proof Ways to Attain Value from Your Content

If your business is keyword stuffing and link buying, hoping for the best to happen for SEO rankings and traffic in 2024, you need to reconsider your strategy. 

News Alert 🟥 Google is a semantic search engine. Connecting visitors to pages with queries or resolutions. Here’s what this means: 

• SEO moves beyond targeting specific keywords to understanding the intent with which users browse.

• Google uses algorithms to interpret the meaning of queries and deliver more relevant results. 

• Content creators must prioritize producing valuable, informative, and engaging content that meets user needs.

Today we’ll unfold a step-by-step method to ensure you create search-friendly content.

#Step 1: Locate Closely Related Phrases

Say you want to market “cloud storage solutions” through blog posts and ensure it is used effectively in all critical areas: title tag, headers, body text, and the Meta description. Next, we need to find and incorporate the semantically related phrases. Here are three sources you can use:

• Search engine page results (SERPs): Scan through the search results. Look out for phrases in bold/ snippets of other high-ranking pages. Add these to your list. 

• The ‘people also ask box’: related questions to your target phrase must also be a part of your list. 

• Through Google’s keyword planner: Sign in to your Google Ads account. Navigate to Tools & Settings > Keyword Planner. Enter "cloud storage solutions" to see a list of related keywords and their search volumes.

#Step 2: Copy-Editing For SEO

The semantic SEO copy edit process helps shape detailed comprehensive writing. A few tips for SEO copy editors: 

• No keyword stuffing: Copypasta is unnecessary. There’s no point in attracting a visitor if you immediately turn them off with lengthy duplicated content. 

• Don’t worry about plural forms or grammatical variations: Search engines aren’t worried about minor differences. But more concerned about the search intent and meaning of content. 

• There is no perfect SEO copy: Search optimisation is an inexact science. Good content answering people’s queries will naturally be SEO-friendly.  

#Step 3: Use AI to Refine Copy-Edited SEO

Gen AI is useful for editing copy. The best prompts include the following elements: role, goal, data, draft copy and detailed instructions. Steal this one ⬇️

You are an expert SEO, highly skilled in improving search rankings by enhancing content to incorporate semantically related phrases. I’m giving you a list of semantic keywords along with a draft of a webpage delimited by ///Suggest edits to the page that would help it rank higher by better indicating relevance for the keyphrases provided. Focus on recommendations for including keyphrases that are not used on the page but do appear on the list. Make suggestions that improve both the flow and clarity of the content, as well as keyword relevance. Highlight the recommended changes.[paste in list] /// [paste in draft article

Biz Essentials

Stay Ahead of the Curve

• Engage 🗣️ Your 9-to-5 job is dying. By 2034, it'll be extinct. That's Reid Hoffman's latest prediction – the founder of LinkedIn who predicted the rise of social media in 1997.

• One thing to see: 9 amazing tips for copywriters. Please share them with your team ⚡️

• Check this out: A huge iPhone 17 leak just gave you 5 potential reasons to skip the iPhone 16 📱 

• Webinar alert: Garbage in garbage out: Poorly curated data is killing your models 🤖 📉 

• Accelerators: From PearX to the SPC Fellowship, a list of 23 startup accelerators you should not miss 🚀 

• Take a break: Are you a multitasker? It could be shrinking your brain 🧠 

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