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Hello, there!

It’s been an action-packed week 🙌 

• Podcast: From Suicidal to 8-Figure CEO: Jedi Trinupab Jiratritarn

• Success story: Banjo Adesuyi’s ANC Framework to Attract Clients

• Biz Hack: The SEO Landscape is Changing: Staying Ahead of the Curve

• Ranking High on X: Alex Finn Cracked the Algorithm Code So You Dont Have To

But first, a tour of the headlines…

Weekly Catchups

News | Industry Insights | Trends

• 🟢 Anthropic Taps Instagram Co-Founder as Product Head

  Open AI rival Anthropic hired Instagram co-founder Mike Krieger to be its new product chief, as part of a broader push to bring its AI services to more users and businesses. Krieger, who previously served as CTO at Meta-owned Instagram, will oversee Anthropic’s product engineering, product management and design functions.

• ⏰ Time Management

  Germany is considering tax breaks along with welfare reforms to encourage people to work more, joining the UK and the Netherlands on a quest to tackle the region’s economic slump in efforts to reverse a big drop in average working hours. According to OECD estimates, the average annual hours worked by Germans are down by 30% in the past 50 years. 

• 📈 🤖 100%

  The percentage of US financial reporting leaders who say they plan to pilot or implement AI in financial reporting in the next three years, a report said, citing a survey from KPMG. That’s up from 71% currently. Scott Flynn, KPMG US vice chairman of audit at KPMG, says the firm expects to deliver more real-time auditing with greater insights through AI.

Uncharted Horizons

Personal Development | Success Story

Help! My Ads Don’t Generate Leads

Can you imagine leaving the worry of securing new clients at the doorstep to focus solely on building your product and business? For many entrepreneurs, this is a distant dream. Banjo Adesuyi, the Creative Director of BFA media, says it's possible to ‘flip the script.’

Through BFA media, Adesuyi ensures clients pursue the right service providers, ending the forage for new leads in cutthroat competition. So, how does this transformation begin? By prioritising yourself as a top-tier expert and crafting a system that magnetises potential clients. Banjo follows the ANC framework to do so. Here's how it works:

• Attract: Targeted advertising funnels are used to bring in potential clients who are a good fit for your services.

• Nurture: Once you have a lead's attention, you keep them engaged through a nurturing process. This may involve email sequences, informative content, or other tactics that build trust and position you as an expert.

• Convert: Finally, you convert those nurtured leads into clients by guiding them towards a call to action, such as booking a consultation or appointment.

By implementing this, you can attract a steady stream of qualified leads who are more likely to convert into clients. In addition to a lead generation system, it's important to understand your ideal client and their needs. By taking the time to learn about their vision, target audience, and goals, you can craft solutions that are not only attractive but strategically aligned with what they're looking for. This will make you a more valuable partner in their success, leading to more client wins.

Strategies | Tools | Marketing Tips

SEO In the Age of AI: Hacks to Stay Ahead

SEO, as we know it, is being reimagined. Google's bigwigs, Gary Illyes and John Mueller, spilt the tea at a recent conference: backlinks aren't the holy grail anymore.

Here's the new SEO playbook for the age of super-smart algorithms:

Forget Links, Focus on User Experience (UX):

• Personalized Search & Zero-Click Wins: Google might answer queries directly on the search page (SERPs) - think "Spotify Discover Weekly" which tailors music based on your taste. The trick? Super-relevant content!

• Voice Search & Talking Tech: People are searching by voice - optimize your content for natural language and consider integrating with voice assistants (like Home Depot's app that lets you search for tools with voice commands).

• AI for Smart Content: Ditch keyword stuffing! Use AI writing assistants to craft content that anticipates user intent and search behaviour. Imagine you sell upcycled clothes - AI can suggest subtopics like "benefits of upcycled clothing" or "upcycling inspiration."

Become a Topical Authority:

• Knowledge is Power: Establish yourself as a trusted source. Interlink relevant pages on your website and showcase expertise with in-depth content and data visualizations. For example, a menstrual wellness brand can create a knowledge graph linking types of pads to period care guides, featuring expert collaborations to build trust.

• UX is King: A smooth, user-friendly experience is key. Google favours sites that are easy to navigate and keep visitors engaged (think low bounce rates and high time on-site).

Bonus Tip: Remember established SEO best practices like mobile-friendliness and website speed!

By implementing these hacks, you can future-proof your SEO strategy and stay ahead of the curve in the age of ever-evolving search algorithms.

Don’t Miss It!

Networking | Business Development | Entrepreneurship

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