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Help, my brand needs an identity
Learn AI frameworks that bring spark to your social media posts. Plus, two cents on keeping your followers engaged...
Welcome to The Searchlight! Your one-stop shop for time-saving business hacks and essential resources, all designed to boost the entrepreneurial journey đ
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đ¤Long Due
The FTC's new "click to cancel" rule aims to streamline the cancellation process for subscription services, ensuring it is as easy as signing up. Companies must communicate auto-renewal policies and secure informed consent before charging post-free trial. The rule, effective in six months, could simplify legal actions against companies with tricky subscription practices (Planet Fitness, HelloFresh, Amazon and Adobe.)
đŚ Bug Alert!
Microsoft alerted customers about a logging outage affecting its cloud services, resulting in the loss of security logs for over two weeks due to a bug in its monitoring agents. This issue, spanning from September 2 to September 19, did not stem from a security breach but impacted log collection, complicating intrusion detection efforts. Products such as Microsoft Entra, Sentinel, Defender for Cloud, and Purview were impacted.
đŤ 2%
The proportion of students admitted to the undergraduate class of 2028 at several elite schools including Brown, Columbia, Harvard and the University of Pennsylvania who were clients of college prep boot camp Crimson Education. Founded by Jamie Beaton, a 29-year-old Rhodes scholar from New Zealand, the yearslong program costs up to $200,000, and students are as young as 11.
Podcast đď¸
đ§ď¸ NEW: Is the healthcare system designed to help people or just a revolving door model thriving off an endless supply of prescription medication?
Licensed professional counsellor Sydney Reece speaks about the hidden connection between business and healthcare and why she feels itâs time for an overhaul.
Biz Hacks
Strategies | Tools | Marketing Tips
Fix Your Brandâs Identity Crisis
Youâre staring at the blinking cursor, drafting your next LinkedIn post about your companyâs work culture. Youâve heard itâs a great way to boost engagement, and a lot hinges on this moment. Weâre talking inquisitive comments, overflowing DMs, and a dizzying demand for discovery calls.
But hereâs the catch: countless brands have tried this same tactic, with more touting how wonderful it is to work where they do. Frustrated, you abandon the post, leaving it to the gurus who effortlessly narrate their brandsâ origin stories for instant clicks.
Welcome to your identity crisis.
A voice shapes the arch of a story that invites audiences to engage deeply, much like reading a poem or listening to an old friend. In a noisy eraâfilled with cloned trends, buzzwords, and âhooksââfinding a voice that feels vibrant, authoritative, and trustworthy is challenging.
Weâll share frameworks to help you rediscover that missing spark in your social media posts and figure out a way to use AI in your writing without losing that human touch.
Also, insights on engaging with your social media followers.
LETâS DIVE IN âŹ
Setting the Tone Right
The right tone sets the ball rolling on identifying the most appropriate voice for your brand. This can be done with the help of a simple template:
Content-Type: What are you writing?
Reader: Who are you talking to?
Reader Feelings: What do they feel when you talk to them in this tone?
Your Tone: Adjectives that describe how you should sound
Write Like This: Brief overview of how the writing should sound.
Tips: Explain best practices for writing this scenario.
Once these ideas have been fleshed out, feel free to fill out this template and use it as a prompt.
Example: I want to focus on writing a post that piques the interest of marketing professionals. I want to peg facts about labour laws to promote EffiGenie, an AI tool that helps users maximize their productivity by completing tasks more efficiently.
đ¤â¨ AI PROMPT
Content-Type: Tweets
Reader: Potential customers, marketing professionals
Reader Feelings: Eager and engaged to find interesting content and information
Your Tone Should Be: Helpful, informative, clear, approachable
Write Like This: âDid You Know: The 8-hour workday was invented to help people work less? We have the story here.â
Tips: Use lots of questions. Avoid sounding authoritative. Invite others to learn and discover.
The $1.80 Strategy of Engaging Followers
Three years ago, an exceptional marketer and pioneer in understanding the psychology of online users, GaryVee created a formula for boosting constructive engagement.
Its philosophy is rooted in reciprocity (cheerlead others on social media so they return the favour, giving you visibility on platforms.)
The âDollar Eightyâ has a simple and memorable formula:
10 hashtags X Top 9 Posts x $0.02 = $1.80
Which means:
Identify the top 10 hashtags which your potential customers are following.
Click on 9 top trending posts in that hashtag.
Leave your 2 cents (thoughts) on each of the nine posts.
Two cents times nine posts times ten hashtags equal $1.80.
The Results đď¸
Our prompting exercise with Perplexity AI
We nudged AI with our prompt. And it delivered a series of tweets that sound like a human advocating for work-life balance. So lifelike, you canât not relate.
As for the commenting strategyâŚ
Within two weeks of deploying the low-maintenance dollar eighty strategies for a client, G2M strategist Liel Anisenko claimed she witnessed unimaginable results.
Profile visits + 100%
Website taps + 61.1%
Email button taps +50%
But Remember, your comment needs to be of the highest quality for this to work well.
If youâre promoting a niche product, youâll have to be patient with results (unlike Anisenko who got lucky promoting a popular product worldwide with expansive geo-targeting)
Biz Essentials
Stay Ahead of the Curve
I bet my life-savings Michael Saylor will become the richest man in the world by 2030.
Not because he invested billions of dollars in Bitcoin.
Because he found the secret formula for making money (itâs so basic I couldn't believe it):
â Tim Denning (@Tim_Denning)
11:00 AM ⢠Oct 2, 2024
Michael Saylor lost $6B in a day back in 2000. In 2024, heâs on his way to making all that he lost and much more. His winning formula.
Ask ChatGPT âFrom all of our interactions what is one thing you can tell me about myself that I may not know,â prompt goes viral on the internet.
Want 12 of the best GenAI case studies? Get them in just 30 seconds.
How to use the latest impressive AI video generator for free.
YouTube tests AI-powered comment reply suggestions.
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