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Hello, there!

It’s been an action-packed week 🙌 

• Podcast: Escaping 9-5 with Arnie Ho

• Success story: Techie Fights Hate Speech with AI

• Biz Hack: Know All About Unified ID 2.0, a Privacy-First Approach to Advertising.

• Uncover What Marketers Need for Success in 2024 in Hbr’s Analytic Services Research Report.

But first, a tour of the headlines…

Weekly catchups

News | Industry Insights | Trends

• 🟢 Make-Believe Recession?

  Nearly three in five Americans wrongly believe the US is in an economic recession, a Harris-Guardian poll revealed a big disconnect between how people are feeling and the actual economic data. The poll underscored people’s complicated emotions towards the state of the economy. 72% indicated they think inflation is increasing. In reality, the rate of inflation has fallen sharply from its post-Covid peak of 9.1%

• 📈 NVIDIA Stock Tops $1,000/ Share

  Nvidia surged +9.32% Thursday closing north of $1,000, giving the chip giant a market cap above $2.5 trillion after its first-quarter earnings once again blew away forecasts. Nvidia on Wednesday announced a 10-for-1 stock split, with shares set to begin trading on a split-adjusted basis at market open on June 10.

• 📉 5.8%

  The decrease in the number of new college graduates whom employers plan to hire compared with last year, according to a National Association of Colleges and Employers survey. Companies are rethinking the need for entry-level talent with AI by their side. 4 in 10 recent college grads are currently "underemployed," meaning they're working in a job that doesn't require a college degree.

Uncharted horizons 

Personal Development | Success Story

Dialing the Noise Down

Aindriya Barua began coding when they were merely eleven. 16 years later, the computer science engineering graduate from India’s Tripura has made fighting hate speech a mission in their life. And they are doing it through Artificial Intelligence. 

At just 24 years of age, Barua chose the gritty world of entrepreneurship, away from the comfort of lucrative tech jobs. 

They built an AI tool armed with the capability of detecting hate comments on social media platforms, naming it Shhor AI (when translated to English, Shhor means noise). Shhor AI is India’s first content moderation SAAS API for business platforms. Barua runs a one-man show. This is a commendable feat because they are neurodivergent. “AI can be extremely helpful to disabled people,” says Barua who’s autistic and grapples with ADHD.

Barua says they’ve trained their model on eight different kinds of hate speeches. The name is a stark reminder that humanity needs to dial down the jarring, brash, and opinionated commentary on social media that has now become commonplace. 

Strategies | Tools | Marketing Tips

As Cookies Crush, Future-Proof Your Business With UID 2.0

Samsung Canada just aced the art of measuring the impact of online marketing with actual to tangible sales figures, with a 19x improvement in attribution accuracy. Their secret weapon? No, not performance cookies but Unified ID 2.0 (UID 2.0), a privacy-first approach to advertising. 

Why Care About Privacy: As GDPR and CCPA become stricter, UID 2.0 offers a way to comply with the regulations. 

UID 2.0: What is It

UID 2.0 isn't a silver bullet, but it offers a powerful alternative to crumbly cookies. Here's a breakdown:

• Privacy Matters: UID 2.0 uses anonymized data (hashed emails with user consent) to track journeys, respecting user privacy.

• Bridging the Device Gap: Unlike cookies confined to a single device, UID 2.0 tracks users seamlessly across desktops, phones, and tablets, giving you a holistic view of their journey.

• Accuracy All the Way: No more ghost cookies messing with your data. UID 2.0 provides accurate campaign measurement for better optimization.

While UID 2.0 addresses cookie limitations, it's part of a larger strategy. Here's how to leverage its power to the fullest: 

• First-Party Data is King: Use customer data (with permission) to create laser-focused audience segments for hyper-personalized ad experiences.

• Context is Everything: Don't just rely on user IDs. Analyze the content users engage with. This contextual targeting ensures relevant ads that resonate. The Universal Music Group has reportedly deployed UID 2.0 to improve ad targeting for their music artists to recommend a new music release or sell concert tickets. 

• Invest in Customer Retention: The future of advertising is building strong customer relationships. Offer loyalty programs and personalized experiences to incentivize data collection to enhance brand loyalty.

UID 2.0 is a powerful tool, but it's the strategic approach that unlocks its true potential. Ditch the outdated methods and embrace a privacy-conscious, data-driven future for your ad campaigns.

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Networking | Business Development | Entrepreneurship

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