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Hello, entrepreneurs! Welcome to The Searchlight, your weekly business compass. Let’s dive in 👇️ 

• Podcast: From $50k To $1M, Leadership Coach Shares His Stories & Lessons - Eric Pfeiffer

• Biz Hack: Is it possible? A chatbot that writes like David Ogilvy

• Biz Essentials: Font pairing and colour combination for your next idea!

• Save the Date: Tech BBQ, an exclusive event for Scandinavian early-stage startups is here.

  But first, a tour of the headlines…

Weekly Catchups

News | Industry Insights | Trends

•  🏘️ Google is losing to OpenAI as it supports WFH: Ex CEO

  Google decided that work-life balance going home early, and working from home, was more important than winning. And, the reason startups work is the people work like hell,' ex-Google CEO Eric Schmidt told students at Stanford University.

• 📈 Japan’s economy rebounds

  Japan's economy expanded by a much faster-than-expected annualized 3.1% in the second quarter, rebounding from a slump at the start of the year thanks to a strong rise in consumption and backing the case for another near-term interest rate hike.

• 💰️8%

  Fall in Chipotle’s stock after Brain Niccol announced he was heading to Starbucks. Niccol, who will wrap up his tenure as Chipotle’s chief executive in early September, will navigate a tricky environment at the coffee giant. Niccol will also have to satisfy shareholders' appetite while winning the trust of Powerful ex-CEO Howard Schultz.

Biz Hacks

Strategies | Tools | Marketing Tips

Making ChatGPT Write Like David Ogilvy. Results Are Out

David Ogilvy crafted iconic campaigns for Rolls-Royce and Dove. You're struggling to write a decent Facebook ad. Seems unfair, right? But what if you could leverage the power of AI to write like the master himself?

Understanding Ogilvy's principles and crafting the right prompts can transform ChatGPT's output from bland to brilliant. I Illustrate.

1) Feed AI with Insights on Good Writing 

There are a couple of iterations to get to the final prompt. The real challenge lies in distilling the principles of Ogilvy’s writing into a prompt for a Chatbot. So it can replicate great writing for your posts and campaigns. I wanted to create a campaign to promote a fraud detection helpline Ogilvy’s way. Here’s what I did:

• Fed ChatGPT with the best copywriting techniques according to Ogilvy.

• Acquainted it with one of my favourite ad copies.

• I redirected it to apply Ogilvy’s formula to my writing.

  

2) Never Accept AI’s First Output

Yes, ChatGPT is capable of becoming your personal Ogilvy. But it’s not all that simple. You have to prod it to write like the advertising genius would. One of the most effective ways to improve AI responses lies in questioning AI's edits to your original content. These can then be passed on to a team of copywriters who can apply the same set of rules while writing new copies.

3) Build Your GPT to Sound Like Ogilvy 

Let’s call it “OgilvyGPT”. Here is a set of instructions to ensure your custom GPT delivers or edits engaging copy based on Ogilvy’s golden rules. 

• Clarity: Use short words, sentences, and paragraphs. 

• Write like you speak: Maintain a conversational tone. For example, Instead of saying “Commence your journey towards financial security” say “Start saving today” 

• Focus on benefits, not features: Instead of saying “This vacuum cleaner has a 12000 W”,  [vacuum cleaner name] makes your home spotless in minutes. 

• Avoid jargon: Replace “reconceptualize” with “think differently” and “judgementally” with “critically”

• Edit ruthlessly: If a sentence can be shortened without losing its meaning, do so. 

• Here’s your guide to making any Custom GPT scratch.

Biz Essentials

Stay Ahead of the Curve

• Engage: Elon vs. Naval. A fun X thread about two billionaires & their different approaches.

• Productivity: FONT PAIRING + COLOR COMBINATIONS FOR YOUR NEXT PROJECT / BUSINESS

• Don’t miss it: 7 lucky founders will learn, share, collaborate, and disconnect in the jungle along the beaches of Costa Rica. In a stunning oceanfront villa no less… apply here.  

• News: The new Grok AI model can now generate images on X (access is currently limited to Premium and Premium+ users on X.)

• Take a break: Want to travel healthy? 12 simple hacks

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