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Hello, there!

It’s been an action-packed week 🙌 

• Podcast: Climbing Mountains in Life and Business with Jonathan Ronzio

• Success story: Descendants on Managing an Inherited Legacy and Business

• Using Social Media to Amplify Your Research

• Weekly Business Challenge: The Social Media Giant That Acquired Vine 🤔

But first, a tour of the headlines…

Weekly Catchups

News | Industry Insights | Trends

•  Apple 🤝 Google’s Gemini

  Apple is weighing a deal to have the iPhone’s upcoming AI features powered by Google’s Gemini. Any potential deal between the two will come under scrutiny from regulators, especially with the tech giants having a $20 billion search engine deal subject to a DOJ lawsuit. This is a signal that Apple is serious about sinking its teeth deep into the AI game, perhaps leaving investors worried that Apple’s AI tech is falling behind.

• 🧠 Neuralink Creates History

  Neuralink introduced the first human subject to receive the company’s brain implant, a 29-year-old man who has been paralysed from shoulders down for eight years after a driving accident. In a brief livestream on X, Noland Arbaugh said he could play online chess using the Neuralink device. Elon Musk’s company is developing a brain-computer interface which decodes movement intentions from brain signals.  

• ✊ TikTok Fights Back

  Facing the threat of a ban, TikTok aims to highlight its value to the U.S. economy. According to a new report from Oxford Economics, the video platform contributed $24.2 billion to the U.S. economy in 2023. Furthermore, the report says nearly 40% of SMBs find TikTok critical, and it supports an estimated 224,000 jobs.

Uncharted Horizons

Personal Development | Success Story

The Descendants

Niki Russ Federman and Josh Tupper inherited no crumbling empire when they took over their great-grandfather Joel Russ' legacy business but a rich culinary heritage. Joel, a Jewish immigrant in New York, started selling herring out of barrels in 1907, and by 1914, Russ & Daughters at 179 East Houston Street in Manhattan was born. This bagel and lox purveyor has cheered many for over a century, serving its beloved bagels, bialys and smoked fish. 

Fourth-generation business owners Niki and Josh knew running operations would be no cakewalk: navigating family dynamics, keeping up with the pressures of legacy, and dealing with large businesses seizing every chance to buy out their family venture. But they chose not to give up on their heirloom. 

Under Niki and Josh’s management since 2010, the company has grown from a single storefront with twenty employees to a 150-person with a full-service restaurant, retail locations, a nationwide shipping facility, and bakery and catering operations. 

Strategies | Tools | Marketing Tips

Use Social Media to Amplify Your Research

Have you spent a staggering $20,000 on a research report to spin up a landing page only to discover no leads? Probably because you’re playing from an old playbook. Ads and press releases may need an influx of investments for promotions but not social media channels.

Here are five interesting ways to tailor your research content across social media platforms.

#1 Conduct A LinkedIn Live Event

Data on Buffer suggests users schedule 176% more live events year-on-year on LinkedIn. This is an unmissable opportunity to delve into research findings while your audience fields questions and gets responses in real time, guaranteeing a high engagement event. 

Example: Clearance Job’s LinkedIn Live discussing the State of the Security Clearance Process 2024 report findings. 

#2 Write A LinkedIn Article

Similar to a blog post, you can unpack your findings in an article published directly on the LinkedIn feed (If you’ve been following this section, you would have read how link-less platforms perform far better than content with links :)) 

Example: Industry expert breaks down Deloitte’s State of Generative AI in the Enterprise report with their thoughts. 

#3 Ask Experts to Record Commentary

Audiograms include a background image, an audio recording, and running captions. You can use them on any social media platform to break up the user’s feed. 

#4 Leverage the Power of Short-Form Content

Surveyed more than 1,000 customers and analysed millions of sales calls? It's time to wrap these results in a short video. Publish a Facebook/ Instagram reel or TikTok video linking the original report. 

#5 Ask Employees For Unique Perspectives

A Refine Labs experiment found that LinkedIn personal pages get 2.75 times more impressions and five times more engagement than a company profile. When employees share the report with their POV, it humanizes the data and gives your audience more context behind the study

Don’t Miss It!

Networking | Business Development | Entrepreneurship

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